Guerlain’s MNSTR – “NFT Forever”

Guerlain's MNSTR - "NFT Forever"

“Forever NFT”

Since the beginning of 2021, a new trend in the art and advertising world, non-fungible tokens (NFTs), guaranteeing the authentication of digital works, is opening the art market to a whole new digital audience. . Based on the need for innovative new forms of art, Guerlain Paris hopes to exhibit the works of 22 contemporary artists in the private park in 2021, including four NFT-certified digital works. These were auctioned at Drouot Digital to create a project envisioned by Yann and Tom Arthus-Bertrand for self-regenerative agricultural gardens, an innovation that could change perceptions and concepts of certain practices related to the conservation of biodiversity.

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