NFT, Activision Blizzard, Focus Entertainment… This week’s business news

NFT, Activision Blizzard, Focus Entertainment... This week's business news

business news NFT, Activision Blizzard, Focus Entertainment… This week’s business news

Sales figures, studio acquisitions, financial statements, developer transfer windows, investments… If you’re interested in any of these topics, you’ve come to the right place. We bring you the latest in business news from the past week.

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  • NFT: Ubisoft backs down, Square Enix succeeds
  • Microsoft buys Activision Blizzard: UK and EU are stepping in
  • Halo: 343 Industries loses its founder and director
  • Focus Entertainment acquires BlackMill Games (WW1)
  • This week’s business news in brief

NFT: Ubisoft backs down, Square Enix succeeds

To say that Ubisoft reacted By launching the NFT and blockchain-centric Quartz platform, is an understatement. Between the public’s total rejection and excitement, the initiative didn’t leave anyone indifferent. Quartz launches in 2021, and for now anyway, Only sell related items Ghost Recon Breakpoint. We feel this is a trial run, but everything suggests this first step will be followed up by others soon. Ubisoft also seems confident, says Nicolas Poulard, VP of Strategic Innovation Labs, who reject NFTs Don’t understand what advantages they represent. But the future of Ubisoft NFTs Doesn’t seem so certain anymore. In an exchange with Eurogamer, Yves Guillemot finally explains Quartz and NFTs are just a “test” :

We really pay attention to all new technologies. We’re very focused on the cloud, on the new generation of voxels, and we’re working on all the capabilities of Web3. We recently tested something that gave us more information on how to use it and how we should use it in the video game world. So we’re testing the games… we’ll see if they actually meet the needs of the players, and then they’ll hit the market. But I would say that we are still in research mode. (…) We should say we’re working on it, and when we have something that can give you a real advantage, we’ll bring it to you. (…)

Sometimes it works, sometimes it doesn’t, but always making sure we can bring innovative and interesting new experiences to our players. The goal of business is always to create the best experience and new technology is always good for that because there is less competition and people are more interested in trying new things on new technology. .

This change in discourse may appear as a reversal, which is related to Statement from former data analystreceived last July by colleagues from Gamekult and at 96 successful transactions According to Ars Technica on Quartz:

We did a little research and we gathered some summaries on Reddit about where NFT gamers stand, which is pretty negative. Obviously, we’re not going to have people raise their hands and say, “yes, give us NFTs in Ghost Recon”. In fact, this was a rushed study because we didn’t have much time to try and tell Yves Guillemot not to do it.

If you know anything about Yves’ character, he’s thorough. As long as it’s bullshit marketing that makes money, it’s gone. So he asked if our department had any information on NFTs. The supervisor would then ask the team leader, and the team leader would ask someone on my team who would do the analysis for her by collecting data from social networks and cross-referencing it with other data. He provided his analysis to the team leader, who then retorted: “Oh no, we can’t say that to Yves”. And just like that, the story ends.

NFT, Activision Blizzard, Focus Entertainment... This week's business news

beside him, Square Enix has long expressed interest For blockchains and NFTs, but we are still waiting to know how this will all work out.This week, the Japanese publisher announced Join the Oasys Blockchain Launched during the year-end holiday. The project is followed by about 20 other companies, such as Square Enix, that will validate nodes.Like everyone else, Oasys presents itself in an eco-friendly way, and publishers see it as a way Leverage User Contributions. In short, despite the current ambiguity surrounding Web3 and cryptocurrencies, Square Enix reified his intentions.

Microsoft buys Activision Blizzard: UK and EU are stepping in

NFT, Activision Blizzard, Focus Entertainment... This week's business news

We doubt it, but Microsoft’s acquisition of Activision Blizzard King won’t pass like a letter to La Poste.It is estimated that almost $70 billionFinancial authorities as well as competition scrutinize the business very closely, Sony leads the way. PS5 Maker Tells Anyone Who Will Listen, Microsoft Acquires . Call of Duty and other licenses There would be a significant negative impact on consumers, but Microsoft responded that removing Call of Duty from PlayStation players would be commercial crap.

The acquisition has already been endorsed by Saudi Arabia and the FTC (Federal Trade Commission) is expected to make a decision by the United States.This may deepen the investigation because Western Europe should be like this. In fact, the UK Competition Markets Authority announced last week that it was considering such an agreement may be extended.

Following our Phase 1 investigation, we are concerned that Microsoft could use its control of popular games such as Call of Duty and World of Warcraft to harm rivals in multi-game subscription services and cloud gaming after the merger, including the recent and future competitors.

an idea What the EU can follow According to the Financial Times, the authorities’ statement showed a very cautious attitude:

When Microsoft formally files its lawsuit in Brussels in the coming weeks, regulators and other parties involved in the deal expect a lengthy EU investigation. Regulators will take time to review the deal because of its size, the nature of the buyer and growing concerns from rivals including Sony, people familiar with EU thinking said.

Halo: 343 Industries loses its founder and director

NFT, Activision Blizzard, Focus Entertainment... This week's business news

Fifteen years after 343 Industries was established, The studio’s founder and director, Bonnie Ross, announces she’s leaving the company. Halo Infinite’s situation apparently has nothing to do with this departure, authorities said she left to deal with medical problems within the family. As such, she sadly announced her departure on Twitter via a press release.

While I’m hoping to take care of Halo until the winter update comes out, I’m going to tell you that I’ll be leaving 343 (Industrial) and dealing with home medical issues. I’m incredibly proud of the work everyone at 343 Industries has done on Halo Infinite, The Master Chief Collection, the Halo TV series, and more. It has been an honor to serve with the team and be part of a world I love for the past 15 years. Thanks to everyone in the Halo community for their support. Halo’s future is bright. As a fan, I can’t wait to show you our merchandise and cheer you on during the Halo World Championships in October!

The departure should result in a studio change, as she will leave her position to three people. Studio veteran Pierre Hintze takes over management immediately The latter leads the roadmaps for both Halo Infinite and The Master Chief Collection, as well as future titles. Elizabeth Van Wyck will oversee business and operations commercial, and Bryan Koschki will lead the franchise.

Focus Entertainment acquires BlackMill Games (WW1)

Founded in 1996 under the name Focus Home Interactive, the French publisher has been making gentle but sensitive changes over the years.edit Change of president in 2018from Cédric Lagarrigue to Jurgen Goeldner, gradually offering Deck13 (The Surge), Douze Dixièmes, point car Or Lekiel Studio.Accompanying acquisition Renamed in 2021with a publisher that must now be named Focus Entertainment.

NFT, Activision Blizzard, Focus Entertainment... This week's business news

Ambition is still the key word for the publisher, which retains its own niche of making double-A, mid/high budget games.The thirst for growth has been ongoing lately Acquisition of majority stake in BlackMill Games. Focus Entertainment bought out M2H shares and Now owns 66.6% of the shares from the studio. The studio’s founder and creative director, Jos Hoebe, retains the rest of the company’s capital and management. To make things easier, M2H will ensure the transition:

We know that the WW1 game series is in the hands of Jos and Focus Entertainment, and we believe that together they can make the series bigger than ever. While we can’t wait to get started on an exciting new project, we’ll be sure to pass on our knowledge and expertise over the coming year to ensure a smooth transition. We can’t wait to see what the new owners bring to the WW1 game series,” said Matt Hergaarden, co-founder of M2H.

This week’s business news in brief

  • 3.45 million copies in three days is the score of Splatoon 3 in Japan! Nintendo’s new product was a huge success. In five years, Splatoon 2 has sold 13.3 million copies.
  • Roblox will launch in-game ads next year
  • Activision has banned more than half a million Call of Duty accounts.
  • THQ Nordic officially opens new studio, referred to as the Campfire Conspiracy. The latter is aimed at developing role-playing games.
  • Garena (Free Fire) has reportedly cut 15% of its workforce in Shanghai as part of a global restructuring.
  • From August 29 to September 4, 2022, The Last of Us Part I on PS5 dominated the brick-and-mortar sales market in France, according to SELL. It was followed by Horizon: The Forbidden City (PS5), Mario Kart 8 Deluxe, Mario Striker: Soccer League and Animal Crossing: New Horizons.

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