advertising

In 2022, digital should account for 55.5% of global advertising spend, but Africa is the exception (Dentsu Aegis)

In 2022, digital should account for 55.5% of global advertising spend, but Africa is the exception (Dentsu Aegis)

(Ecofin Agency) – For several years now, digital channels have collected the majority of advertising costs worldwide. Africa is one of the last territories where advertisers are still wondering whether to follow this trend or continue to rely on traditional means. In 2022, Dentsu Aegis Group predicts that digital communications will account for the majority …

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“Oui Pub”: What is the balance between a paper prospectus and a digital prospectus?

“Oui Pub”: What is the balance between a paper prospectus and a digital prospectus?

The OUI PUB experiment has started in several French departments, forcing retailers to rethink their paper prospectus distribution strategy. 7 years after the Paris Agreement in favor of ecological transition, it is time to implement the “Climate and Resilience” law and launch the “Oui Pub” experiment. It starts in about fifteen cities and covers an …

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M6 Unlimited and Wild Buzz Anime Digital Network Agency – “One Piece 1000' Fest”

M6 Unlimited and Wild Buzz Anime Digital Network Agency – “One Piece 1000′ Fest”

“One Piece 1000’Fest” Anime Digital Network (ADN), a platform specializing in Japanese animated series and feature films, wanted to create an event around the worldwide distribution of 1000e episode of One piece. In order to bring together the community in search of powerful experiences, an augmented reality treasure hunt was conceived through a dedicated application. …

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Nintendo Direct 13.09.2022: all games and all announcements - Nintendo Switch

Nintendo Direct 13.09.2022: all games and all announcements – Nintendo Switch

the Nintendo Direct September 2022: here we go! 40 minutes, Nintendo should give us a preview of its catalog on the Nintendo Switch for late 2022 and early 2023. While you wait for our special news to bring you all the details on every game featured, here’s where and when all the announcements are. Nintendo …

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"The perfect alliance between digital marketing and data science, Artefact supports advertisers in designing the customer experience of tomorrow by relying on new technologies."

“The perfect alliance between digital marketing and data science, Artefact supports advertisers in designing the customer experience of tomorrow by relying on new technologies.”

What are the main specificities of the Artifact? Thomas Quelin: Artefact is a new generation digital agency that brings together under one banner business, marketing and creative profiles and expertise in data analysis to help advertisers design innovative campaigns that generate ROI, across all SEA, paid channels. Social, programmatic, CRM and retail, a digital channel …

“The perfect alliance between digital marketing and data science, Artefact supports advertisers in designing the customer experience of tomorrow by relying on new technologies.” Read More »

Crunchyroll is parting ways with French streaming service Anime Digital Network

Crunchyroll is parting ways with French streaming service Anime Digital Network

EXCLUSIVE – Sony’s subsidiary is selling its stake in 330,000-subscriber platform Japanese animation specialist Media Participations. Anime Digital Network (ADN) streaming service is changing its banner. The French platform specialized in Japanese cartoons was until now jointly owned by the publishing group Média Participations (Dupuis, Dargaud, La Martinière, Kana…) and Crunchyroll, a branch of the …

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