Metaverse

Why is collaboration the preferred way for brands to enter the digital world?

Why is collaboration the preferred way for brands to enter the digital world?

Who says luxury likes to be different? When it comes to Web3, Mansion loves working with the well-targeted tech community the most. One thing in common: rarity. When asked why so many luxury brands are adopting the NFT theme, Raphaël Bloch, co-founder of online media The Big Whale, didn’t hesitate to give a rare answer. …

Why is collaboration the preferred way for brands to enter the digital world? Read More »

51% of French luxury homes are planning NFT projects.

51% of French luxury homes are planning NFT projects.

As part of the latest research by the Colbert Commission, analyst firm Bain & Company interviewed 75 French luxury goods companies to learn more about their relationship to new technologies. What should be remembered? 2.3 New technology for each mansion. A gradual but obvious introduction. Biotechnology, Molecular Recycling, 3D Printing, AI and Machine Learning for …

51% of French luxury homes are planning NFT projects. Read More »

Hermès will apply for its trademark for the Metaverse and NFT applications.

Hermès will apply for its trademark for the Metaverse and NFT applications.

According to a lawyer who specializes in licensing trademarks, the luxury goods company’s trademark application will cover multiple areas of Web3. What should be remembered? Hermes in the age of virtual worlds. Can Hermès enter the NFT market, metaverse, etc. soon? In any case, that’s what lawyer Michael Kondoudis tends to assume, sharing with the …

Hermès will apply for its trademark for the Metaverse and NFT applications. Read More »